https://www.thoughtplane.io/blog daily 0.75 2024-09-04 https://www.thoughtplane.io/blog/a-man-smoking-a-blunt monthly 0.5 2024-09-04 https://images.squarespace-cdn.com/content/v1/5f81e0c576880c05c94b2925/1725424145217-65JEDC1DQ4N5J65O8ZC1/13th+century+Gothic+blunt.png Thoughts & Essays - A Man Smoking a Blunt - 13th century Gothic https://images.squarespace-cdn.com/content/v1/5f81e0c576880c05c94b2925/1725424145091-INKBBZ9M50BIMKFVOL3G/18th+century+style+oil+painting+blunt.png Thoughts & Essays - A Man Smoking a Blunt - 18th Century Oil Painting https://images.squarespace-cdn.com/content/v1/5f81e0c576880c05c94b2925/1725424148638-YBTN9MNRNQHD6QX8QS2G/1920s+style+blunt.png Thoughts & Essays - A Man Smoking a Blunt - 1920s https://images.squarespace-cdn.com/content/v1/5f81e0c576880c05c94b2925/1725424148931-LYPW6BTU3WNVSZQOQ3GG/Abstract+Expressionist+blunt.png Thoughts & Essays - A Man Smoking a Blunt - Abstract Impressionist https://images.squarespace-cdn.com/content/v1/5f81e0c576880c05c94b2925/1725424151515-OCD46Q0Y4R50DM9IDNFS/Art+Deco+blunt.png Thoughts & Essays - 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A Man Smoking a Blunt - Surrealist https://images.squarespace-cdn.com/content/v1/5f81e0c576880c05c94b2925/1725424209547-XVU6WNPC7RYM6LYWKQFO/synthwave+blunt.png Thoughts & Essays - A Man Smoking a Blunt - Synthwave https://images.squarespace-cdn.com/content/v1/5f81e0c576880c05c94b2925/1725424212463-KQ24VEXT2ZPZVWFQNCJ1/Ukiyo-e+blunt.png Thoughts & Essays - A Man Smoking a Blunt - Ukiyo-e https://images.squarespace-cdn.com/content/v1/5f81e0c576880c05c94b2925/1725424211509-MMIUBSGRPAE2IJMAPER6/vector+art+blunt.png Thoughts & Essays - A Man Smoking a Blunt - Vector Art https://images.squarespace-cdn.com/content/v1/5f81e0c576880c05c94b2925/1725424215189-O2OZSI700I0C80M7I8L2/wireframe+blunt.png Thoughts & Essays - A Man Smoking a Blunt - Wireframe https://www.thoughtplane.io/blog/an-overdose-of-hasheesh monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/5f81e0c576880c05c94b2925/1626671462465-VE0JY9DPL59LOQW4P8JN/image-asset.jpeg Thoughts & Essays - An Overdose of Hasheesh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f81e0c576880c05c94b2925/1626671514807-JWX50SHMHI2BUUBXE8PB/image-asset.jpeg Thoughts & Essays - An Overdose of Hasheesh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtplane.io/blog/fuck monthly 0.5 2021-04-16 https://www.thoughtplane.io/blog/intelligent-agents monthly 0.5 2020-10-12 https://www.thoughtplane.io/blog/modal-dispersion monthly 0.5 2020-10-12 https://www.thoughtplane.io/blog/from-astrology-to-q monthly 0.5 2020-10-12 https://www.thoughtplane.io/blog/microgravity monthly 0.5 2020-10-12 https://www.thoughtplane.io/blog/scary-vaccines monthly 0.5 2021-09-14 https://www.thoughtplane.io/blog/regulatory-choose-your-own-adventure monthly 0.5 2020-10-12 https://www.thoughtplane.io/blog/naming-conventions-part-2 monthly 0.5 2020-10-12 https://images.squarespace-cdn.com/content/v1/5f81e0c576880c05c94b2925/1602482403553-LP1K2LZN4OHN8NZLRD1U/hp_ex950.jpg Thoughts & Essays - Naming Conventions - Part 2 https://www.thoughtplane.io/blog/an-impossible-review monthly 0.5 2020-10-12 https://images.squarespace-cdn.com/content/v1/5f81e0c576880c05c94b2925/1602481754474-C9HF22ONQAMBWI036BES/impossible_burger.jpg Thoughts & Essays - An Impossible Review https://www.thoughtplane.io/blog/harnessing-fire-an-information-allegory monthly 0.5 2020-10-13 https://www.thoughtplane.io/blog/gwaihir monthly 0.5 2020-10-12 https://www.thoughtplane.io/blog/wiki-game-musings monthly 0.5 2020-10-12 https://www.thoughtplane.io/blog/million-dollar-nonsense monthly 0.5 2020-10-12 https://images.squarespace-cdn.com/content/v1/5f81e0c576880c05c94b2925/1602480016476-4E78Z6BVW7WSDGWRW7CP/1.jpg Thoughts & Essays - Million Dollar Nonsense Really early in the document, we start getting into some fun consulting nonsense about innovation and the future and brand DNA. This is pretty standard fare though so there’s no real indication yet of just how crazy things are about to get. https://images.squarespace-cdn.com/content/v1/5f81e0c576880c05c94b2925/1602480067498-U4ZVGPPJ2I8V5P99LTZT/2.jpg Thoughts & Essays - Million Dollar Nonsense There are a half dozen pages or so that have the kind of stuff that you’d expect to see in a rebranding document. This includes some pretty straightforward analysis of the geometry of previous iterations of the logo. All this is as it should be. https://images.squarespace-cdn.com/content/v1/5f81e0c576880c05c94b2925/1602480105096-2DQ5UQTIBM6ELMX3Q8KY/3.jpg Thoughts & Essays - Million Dollar Nonsense Around the middle of the document, they devote three entire pages to a breakdown of the concept of the golden ratio. Seems a little indulgent but OK. Note: on the next page (not pictured here) they not so subtly rebrand the golden ratio as “The Pepsi Ratio”. I guess they own that now. https://images.squarespace-cdn.com/content/v1/5f81e0c576880c05c94b2925/1602480160055-T3BU26THA48CS2CU9044/4.jpg Thoughts & Essays - Million Dollar Nonsense Here’s where things really start going off the rails. Somehow they manage to bring earth’s magnetic field into the equation. They incorporate multiple very scientific looking diagrams of the earth (including a cross section of the earth’s core) and then inexplicably draw random looking magnetic field lines over a couple different versions of the Pepsi logo. Not sure exactly what’s going on here but it seems very technical which I’m sure is why this rebranding project cost so much. https://images.squarespace-cdn.com/content/v1/5f81e0c576880c05c94b2925/1602480188516-F887J2ZPQ7E5Y4NQAAIN/5.jpg Thoughts & Essays - Million Dollar Nonsense Let’s take a closer look at the magnetic field lines in this diagram. The field lines on one of the magnets flow from north to south while the field lines on the other flow from south to north. This is a neat physics trick. Maybe some of the scientists at the LHC can identify a new fundamental particle in Pepsi to explain that one. https://images.squarespace-cdn.com/content/v1/5f81e0c576880c05c94b2925/1602480242654-IRD81GYC0UBL5K6EX30C/6.jpg Thoughts & Essays - Million Dollar Nonsense Here’s a page with nothing but pictures of slight variations of the new Pepsi logo along with the derpy happy face that each one corresponds to. It’s worth noting that there are not one but two pages with these comparisons. https://images.squarespace-cdn.com/content/v1/5f81e0c576880c05c94b2925/1602480284882-5XQ8LFW3QX82FKR20GY8/7.jpg Thoughts & Essays - Million Dollar Nonsense I’m pretty familiar with physics and I’m also decently well versed in the basic principles of branding but this is where I totally lost grip on exactly what is happening in this document. Somehow I think they’re trying to compare a customer’s path down a grocery aisle to light’s path around a massive object like the sun. I guess I kinda see what someone was trying to do here but I’m not sure this metaphor really goes anywhere insightful or even sensical. I’m also quite puzzled by the “greater than” (>) symbol here. Maybe they’re using it as an arrow but even that just doesn’t quite make the situation any better. https://images.squarespace-cdn.com/content/v1/5f81e0c576880c05c94b2925/1602480317459-6TIR6ULL8B38IA4WNBE2/8.jpg Thoughts & Essays - Million Dollar Nonsense At this point I think the consultants just started getting high and flipping through astrophysics textbooks for shit that looked fancy. They’re clearly talking about the expansion of the universe on the left side of the page. They even went through the trouble of adding a function (f(x)=e^x), although not a particularly relevant one. On the right they use fancy words like “orbit” and “planet” and “galaxy” and “universe”. The words and Pepsi diagrams on the right don’t seem to correspond in any meaningful way to anything that’s going on on the left side of the page. https://images.squarespace-cdn.com/content/v1/5f81e0c576880c05c94b2925/1602480351559-ZRNDRWTIRHZMA0S513GM/9.jpg Thoughts & Essays - Million Dollar Nonsense And then there’s this little gem hanging out on the last page of the document. It says: 1 light year = 671 million miles per hour. I’m not sure where to start with this one but I guess I’ll start with the fact that a light year is a measure of distance whereas miles per hour is a measure of speed. Saying that a light year is equal to 671 million miles per hour is kind of like saying 1 second = 16 ounces. And for those of you wondering if maybe they just meant miles and the “per hour” was a typo, let me disabuse you of that notion... 1 light year is about 5.8 trillion miles. 671 million mph is approximately the speed of light in a vacuum, but how exactly any of that is relevant to Pepsi’s new logo is just beyond me. https://www.thoughtplane.io/blog/what-your-car-says-about-you monthly 0.5 2020-10-12 https://www.thoughtplane.io/blog/the-father-and-the-son monthly 0.5 2020-10-12 https://www.thoughtplane.io/blog/divergent-goals-from-uber-to-facebook monthly 0.5 2020-10-12 https://www.thoughtplane.io/blog/overkill monthly 0.5 2020-10-12 https://images.squarespace-cdn.com/content/v1/5f81e0c576880c05c94b2925/1602466812416-ASGBAG8AHLGJSS6UDB17/tesla_roadster.jpg Thoughts & Essays - Overkill Tesla Roadster https://www.thoughtplane.io/blog/but-theyre-so-nice-to-me monthly 0.5 2020-10-12 https://www.thoughtplane.io/blog/roll-of-the-dice monthly 0.5 2020-10-12 https://www.thoughtplane.io/blog/bad-apples monthly 0.5 2020-10-12 https://www.thoughtplane.io/blog/whats-all-the-fuss-about monthly 0.5 2020-10-12 https://www.thoughtplane.io/blog/breaking-conventions monthly 0.5 2020-10-12 https://www.thoughtplane.io/blog/iomega monthly 0.5 2020-10-12 https://images.squarespace-cdn.com/content/v1/5f81e0c576880c05c94b2925/1602462432867-K95E01TB28UKHQIXDWTS/zip_disk.jpg Thoughts & Essays - iomega 100MB iomega zip disk https://www.thoughtplane.io/blog/trendbend monthly 0.5 2020-10-12 https://images.squarespace-cdn.com/content/v1/5f81e0c576880c05c94b2925/1602461836756-R1HQ7P1CQZ40VUASF6SZ/simple_linear_regression.jpg Thoughts & Essays - #TrendBend Simple linear regression (Trend Line) https://images.squarespace-cdn.com/content/v1/5f81e0c576880c05c94b2925/1602461879037-GR6NU7MZRVSDJXYRJQFD/cubic_polynomial_regression.jpg Thoughts & Essays - #TrendBend Cubic Polynomial Regression (Trend Bend) https://www.thoughtplane.io/blog/foldinghome monthly 0.5 2020-10-12 https://www.thoughtplane.io/blog/cray-1 monthly 0.5 2020-10-12 https://images.squarespace-cdn.com/content/v1/5f81e0c576880c05c94b2925/1602440951323-WBLY325SPSUWTH17VPC4/cray-1-supercomputer.jpg Thoughts & Essays - Cray-1 Cray-1 Supercomputer https://www.thoughtplane.io/blog/are-liberals-hypocrites monthly 0.5 2020-10-12 https://www.thoughtplane.io/blog/flag-saga-part-3-more-timor-or-vexing-vexillology monthly 0.5 2023-09-22 https://images.squarespace-cdn.com/content/v1/5f81e0c576880c05c94b2925/1602390303670-UI36CYAIZFHRFVJXYIOE/east_timor_flag_from_government_site.gif Thoughts & Essays - Flag Saga Part 3: More Timor or Vexing Vexillology Incorrect version of the East Timor flag from their own government’s website. https://images.squarespace-cdn.com/content/v1/5f81e0c576880c05c94b2925/1602390465756-U1YOPB940631C4UTPCFA/my_east_timor_flag_construction_sheet_cm.jpg Thoughts & Essays - Flag Saga Part 3: More Timor or Vexing Vexillology My rebuild of the East Timor flag construction sheet with measurements expressed as cm. https://images.squarespace-cdn.com/content/v1/5f81e0c576880c05c94b2925/1602390542352-VELN5NAMVXRAQPJIUZRX/my_east_timor_flag_construction_sheet_ratios.jpg Thoughts & Essays - Flag Saga Part 3: More Timor or Vexing Vexillology My rebuild of the East Timor flag construction sheet with measurements expressed as ratios relative to the total flag length. https://www.thoughtplane.io/blog/flag-saga-part-2-east-timor monthly 0.5 2020-10-12 https://images.squarespace-cdn.com/content/v1/5f81e0c576880c05c94b2925/1602379300405-ZKA419S8XA4QK8OBMOO6/East_Timor_+Flag.jpg Thoughts & Essays - 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